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Monday, 15 August 2011

Yamaha yzf r1 2009

“MotoGP technology for the street.” We’ve all heard this more times than we care to remember, from the very second GP racing went back to four-stroke machines, thus relating them to the production world. No matter how tenuous the connection, GP to street became a PR mantra. Personally, my ears started bleeding about the 100th press release or intro I attended where this was the spin of the day.

After a 15-hour flight to Eastern Creek Raceway outside Sydney, Australia, the first words from Yamaha’s mouth about the 2009 Yamaha R1 are: “born from MotoGP.” Not again... But they did fly us halfway around the world to see the thing, so before I brushed it under the table as hopeless PR propaganda and turned my iPod on, I gave them a couple minutes to explain. And, for once, it was actually worth a listen

Yamaha yzf r1 2009
Yamaha yzf r1 2009
Yamaha yzf r1 2009
Yamaha yzf r1 2009
Yamaha yzf r1 2009
Yamaha yzf r1 2009

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